The Lincoln Nautilus didn’t necessarily need a reinvention. After all, sales for the Nautilus increased by 18% in the 2023 calendar year and jumped an eye-opening 42 percent during the fourth quarter of 2023. In other words, the Nautilus’s popularity was growing simply by virtue of the midsize luxury SUV being itself.
But rather than resting on its laurels, the Lincoln brand is opting instead to capitalize on the Nautilus’s momentum in a big way: namely, by introducing an all-new, reimagined version for the 2024 model year.